HELLO, MY NAME IS

Diana Sanchez Santamaria

User Researcher & Experience Designer based in Berlin

info@diana-sanchez-santamaria.com

About Me

I am a curiosity-driven Experience Designer with experience working in multicultural and multidisciplinary teams across the service, automotive, and telecommunications industries.

I create tailored experiences based on data.

After earning a Bachelor’s degree in Fashion Design and a Master’s in European Management, I gained international experience in the fashion industry and university student recruitment sector.

To pursue a more creative career, I transitioned to UX design, working for one of the largest digital agencies in Berlin. There, as a UX Designer, I successfully developed user tests, conducted 1:1 interviews, and managed surveys with over 800 participants while leading research initiatives like focus groups and A/B tests. I’m fluent in Spanish, German, and English.

What I Do

Experience Design

I take a systematic approach to problem analysis, using design methods to develop solutions that meet the needs of both stakeholders and users. I create wireframes and workflows to visualize concepts and conduct benchmarking analysis to ensure effective and competitive design solutions.

User Research

I design and conduct user tests in German and English, creating guidelines and facilitating sessions to gather valuable insights.
My research spans all stages of the product development process, from initial conception and evaluation to final validation.

Presentation & workshop facilitation

I regularly present sprint results to clients, stakeholders, and teams, ensuring transparency and alignment. I (co)-host meetings and facilitate workshops, including Design Thinking sessions, both for clients and internal teams, to drive collaboration and innovation.